Tuesday 18 September 2007

Here are two nice Swiss posters [top image] from the late 1950s, early 60s demonstrating the application of geometry in design.
"The poster left, 'Experiment in Plane and Space' exhibition poster by Jorg Hamburger [1962], uses the simplest geometry in flat areas of colour to express the theme exactly. The design resolves the conflict between the illusion of perspective and the two-dimensional surface which the Modernists were at pains to preserve."

The image below is a photograph by Werner Blaser of a Japanese house.
"This facade has obvious similarities to both Mondrian's paintings and the graphic work of Richard Paul Lohse. Blaser's photographs reinforced the Swiss interest in rectangluar and modular design and in Japanese culture, which had a special appeal for Swiss designers, whose work found some of its first admirers in Japan."





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