I definitely consider myself a technical illustrator always paying great attention to detail and placing emphasis on the visual clarity of a piece of work. While I have been researching areas of interest for this project, one that continues to stand out is Swiss graphic design – in particular the work of two artists, Martin Woodtli & Norm. I have just recently purchased a book by Woodtli to try and get more of an idea about his style of work, although just from the preview in ‘Area’ I am quite excited about it. As with my last two subject choices, it will be worthwhile starting an image bank.
"Swiss graphics grew out of the abstract art and constructivist movements. As a culture the Swiss take pride in precision and high standards of craftsmanship resulting in advancement of printing and typesetting technologies. As modernism swept over Europe in the mid 20th century pride and high-standards of design were embraced at the federal level in Switzerland. Style flowered in post World War II era Switzerland in and by the 1960s developed as the International style and continues today."
"Swiss graphics grew out of the abstract art and constructivist movements. As a culture the Swiss take pride in precision and high standards of craftsmanship resulting in advancement of printing and typesetting technologies. As modernism swept over Europe in the mid 20th century pride and high-standards of design were embraced at the federal level in Switzerland. Style flowered in post World War II era Switzerland in and by the 1960s developed as the International style and continues today."
>>> http://graphicdesign.about.com/od/styles/p/swiss.htm
Woodtli (Paperback)
by Martin Woodtli (Author)
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