Wednesday 16 May 2007

Norm Website

>>> http://norm.to/

Norm's website takes an unconventional approach to user interactivity. Small pop-up windows contain different areas of the site and clicking one link may trigger a reaction of 3 pop-up boxes to appear, which sure can be quite confusing, but also inspiring and unique. They have obviously attempted to explain what their approach to design is all about immediately when you enter the site, without having to read anything. There are two parts of the site in particular that I think work really well and are worth playing with. That is their 'screenshot contest' and my personal favourite the 'Sign-generator 1.0', which also plays a part in their book 'The Things'.
The screenshot contest is a simple drag and drop exercise. We are given a library of 2D and 3D objects that we must arrange into our own composition. We are then asked to crop around the 'playground area' and e-mail the screenshot as a JPEG to Norm. Although the contest is long over now, it is still a nice interactive exercise to have a go at. It can be quite addictive. Some examples of the winning compositions can be seen below. The bottom composition is one of my own.



The 'Sign generator 1.0' is a 9 point grid-based tool that allows us to calculate and generate all possible combinations of a number of lines. It seems complicated to explain but is really easy and fun to use. It reminds me of the Buro Destruct Designer and strong comparisons can definitely be made between the two.